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Meet Kate Tha Great.

Head Stylist

Texas raised, Austin based, and never the same girl twice.

Kate is 24. She grew up in Texas and lives in Austin now, and her closet has never once sat still. Name a style and she has had a phase in it.

She's a fashion lover with an eye for trends, personal style and the little details that make an outfit unforgettable. That's the eye she brings to every Serve that leaves this house.

  • Age24
  • RaisedTexas
  • LivesAustin
  • SignLibra ♎︎
Very Libra of her

She lives in phases. On purpose.

Kate is a Libra, and Libras don't do one look forever. A new chapter of life gets a new wardrobe, and she commits to every single one.

Call it indecisive if you want. We call it range.

  1. 01

    She reads you first

    Your quiz, your photos, your plans. She knows your vibe before she pulls a thing.

  2. 02

    She goes digging

    Every piece hand-picked, one by one, for your sizes and your budget.

  3. 03

    She builds the outfit

    Not just pieces. Full looks, with a note on exactly how to wear them.

In her words

“I believe fashion should be fun, expressive and a reflection of who you are.

My goal is to help women step outside their comfort zones, discover their personal aesthetic and build a wardrobe that makes them feel confident, effortlessly cool and completely themselves.

Whether you’re a minimalist, a trendsetter, a downtown girl or still figuring out your style, I’m here to make getting dressed the best part of your day.

Think of me as your personal fashion plug.”

xx KateKate Tha Great, Head Stylist